Usability Testing and Iteration
Sketch flows with markers or wireframes before polishing UI. Low fidelity invites honest critique and makes pivots painless. A product team scrapped a complex filter in a paper test, saving weeks and revealing a simpler, delightful path to value.
Usability Testing and Iteration
Recruit five participants per segment, write neutral tasks, and encourage think-aloud. Record sessions, tag moments by theme, and translate findings into prioritized actions. Ask readers which recruitment channels and incentives deliver the most candid, representative feedback quickly.