Variable Fonts, Infinite Voices
Instead of treating weight and width as static choices, animate them deliberately. Shift weight on hover to cue importance, widen glyphs on larger screens to improve line length, and shape tone through subtle gradations. Share your favorite axis combinations.
Variable Fonts, Infinite Voices
A startup we worked with anchored its identity in a single variable typeface. Headlines compressed on mobile to reduce truncation, expanded on desktop for presence, and slanted subtly in motion for energy. Comment if you want the implementation checklist.